Link to Full Policy Proposal: A Vision for Sustainability – MICE in Chiang Mai
Link to Presentation Slides: Session 3 – Group 2
Goh Shi Yun Jaslyn, Jose Raymond S/O Thomas Devaraj, Lim Hiong Li, Matthew Baden
The MICE industry is considered a strategic priority for the Thai government for future economic growth. Chiang Mai, or Thailand’s “Rose of the North”, is promoted as one of the country’s top MICE destinations, with a grand five-year plan to develop MICE as a key industry by 2018.
While the MICE industry brings about many economic opportunities for Chiang Mai, it has not been strategically implemented to a large extent. There has been some development of facilities, but their linkages to amenities and accommodation are poor. Furthermore, the development of MICE has not been accompanied by the necessary improvements in public infrastructure and services.
These challenges raise concerns about the long-term sustainability of MICE as an engine of growth for the province, and its trickle-down effects to the community at large. At the same time, Chiang Mai faces continuous pressure to grow its MICE industry and further distinguish itself from other MICE locations throughout the world, including its own capital in Bangkok. Since Chiang Mai’s goal is for MICE to play an important role in the economy, how can it do so in a way that is economically rewarding, and yet aligned with the goals of sustainable development?
Our project assesses the impacts and challenges of the MICE industry in Chiang Mai, in terms of its sustainability. In view of our assessment, we will propose recommendations to develop Chiang Mai’s MICE industry along a more sustainable path, capitalising on its inherent value proposition for the city as well as to better integrate the industry in managing common pool resources. By doing so, MICE can be brought closer to the Sustainable Development Goal (SDG) of promoting sustained and inclusive growth, and full and productive employment for Chiang Mai’s citizens.