1) Chiang Mai Tourism – Addressing Information Asymmetry and Fostering Capacity Building

Link to Full Policy Proposal: Chiang Mai Tourism – Addressing Information Asymmetry and Fostering Capacity Building

Link to Presentation Slides: Session 3 – Group 1

Session 3 - Group 1.jpg

Amol Pandey, Foo Wen Ling, Ma Ke, Manu Sharma, Shivashni D/O Subramaniam

This governance study examines the sustainability of Chiang Mai tourism in light of the Sustainable Development Goals Agenda 2030 and makes recommendations to enhance the same.

Our study identifies economic leakages owing to information asymmetry and the lack of capacity in local supply bases as the key problem areas for Chiang Mai’s tourism. Economic leakages and information asymmetry lead to lower revenue earned per person and thus drive the need for volume-based tourism. Plugging these gaps would lead to higher revenue per person and lower resource intensity of the tourism sector.

The methodology employed includes literature review, stakeholder analysis, and field research (including stakeholder interviews), in order to understand the context, current developments in Chiang Mai, including addressing weaknesses as well as tapping on opportunities in the tourism industry.

Our recommendations are informed by principles of sustainable development such as moral and physical limits to growth, the need for edgrowth, and the triple bottom line. The central idea for our recommendation is to undertake localized capacity-building to boost the tourism sustainability, empower and inform local communities, and finally, enhance value captured from existing tourism. Specifically, our three main recommendations are as follows:

a) Create a tourism mobile application to facilitate information-sharing and direct booking for tourists;

b) Conduct skills-training workshops for local tour guides and villagers; and

c) Develop a policy backdrop by local governments to oversee resource utilisation.

The desired outcomes of our recommendations are: providing an information platform; enhancing the skills of local tourism sector professionals which in turn enhances revenue generation and retention; and concurrently reducing the impact on the environment.